Google Rolls Out 'Advisors'—AI Agents Revolutionizing Marketing Automation

Google is rolling out a powerful new suite of AI agents built on the Gemini model, designed to transform marketers from tactical executors into strategic conductors. These tools—most notably Ads Advisor and Analytics Advisor—are set to automate complex campaign management and data analysis, providing personalized, actionable recommendations that can be implemented with minimal effort. This transition from simple generative tools to goal-oriented, agentic systems marks a fundamental shift in how digital advertising campaigns are conceived, managed, and optimized.

Ads Advisor: In-Product Optimization and Execution

The Ads Advisor is an in-product conversational AI experience embedded directly within Google Ads. It is designed to act as a hyper-efficient co-pilot that can both diagnose issues and, with user approval, execute fixes and optimizations across campaigns. Rolling out to all English-language accounts globally in early December, this tool leverages real-time campaign performance and historical data to deliver highly tailored suggestions.

This agent moves beyond merely offering generalized advice. For instance, a marketer can ask Ads Advisor how to prepare a Performance Max campaign for an upcoming seasonal event. The agent can then automatically recommend adding specific sitelink extensions, suggest bidding adjustments, generate new creative assets (headlines, descriptions, and keywords) based on the landing page content, and apply all those changes once the user grants permission. It also has strong diagnostic capabilities, able to pinpoint why a campaign’s performance dropped or why an ad was disapproved due to a policy violation, and then propose corrective edits for approval.

Analytics Advisor: Data-Driven Insights and Growth Strategy

Complementing the Ads Advisor is the Analytics Advisor, which is being built into both Google Analytics Standard and Google Analytics 360 properties. This conversational agent helps marketers quickly extract critical insights from complex data without manually configuring reports. Users can ask broad questions, such as "How is my site doing?" or specific queries like, "What drove higher conversions this month?" to instantly generate customized visualizations and comprehensive performance summaries.

The true value of the Analytics Advisor lies in its ability to perform key-driver analysis. When metrics spike or drop, the agent automatically prioritizes the factors most relevant to the business's goals to explain the root cause. This accelerated insight is then linked directly to growth opportunities, providing step-by-step guidance on recommended actions. This direct integration of data analysis with clear next steps allows marketing teams to turn analytics into immediate, actionable strategies faster than ever before.

Marketing Advisor and the Cross-Platform Future

Beyond the core Ads and Analytics platforms, Google is also investing in the Marketing Advisor Chrome Extension. This tool is intended to bring AI-powered assistance directly into the marketer's browser workflow. It is designed to work across different websites and CMS platforms, not just within Google's own tools.

The Marketing Advisor's primary function is to provide proactive guidance based on the page a marketer is viewing. This includes identifying issues like missing tracking tags on a website, surfacing seasonal trend insights, and offering to apply necessary fixes or tags across multiple business units with user consent. This unique, cross-platform capability allows marketers using hybrid technology stacks to benefit from Google's machine learning, streamlining tasks like tagging and optimization that traditionally require toggling between disparate systems.