Apple’s ‘Awe-Dropping’ Event: iPhone 17 Lineup, iPhone Air, AirPods Pro 3 & Next-Gen Watches

Apple’s highly anticipated “Awe-Dropping” event on September 9, 2025, delivered a major refresh across iPhone, AirPods, and Apple Watch product lines—bringing thinner designs, powerful chips, advanced health features, and AI-driven experiences.

iPhone 17 Series: Performance Meets Pro

• iPhone 17: 6.3-inch ProMotion display, A19 chip, upgraded dual 48 MP Fusion cameras, and Center Stage front camera. Starts at 256 GB storage, preorders Sept 12, shipping Sept 19.
• iPhone 17 Pro & Pro Max: A19 Pro chip, vapor-chamber cooling, improved battery life, triple 48 MP Fusion cameras with 8× zoom, ProRes RAW, and new color options.
• iPhone Air: Ultra-thin 5.6 mm titanium design with Ceramic Shield, A19 Pro performance, and all-day battery life, starting at $999.

AirPods Pro 3: Smarter and More Adaptive

Apple’s AirPods Pro 3 bring 8 hours of battery life (10 in Transparency mode), improved noise cancellation, live translation, and built-in heart-rate monitoring—perfect for both travel and workouts.

Apple Watch Lineup: Three Tiers of Innovation

• Watch SE 3 ($249): Always-on display, S10 chip, double-tap gestures, sleep apnea detection, ovulation insights, and 5G support.
• Watch Series 11 ($399): Adds hypertension alerts, blood-pressure monitoring, and refreshed design with watchOS 26’s Liquid Glass UI.
• Watch Ultra 3 ($799): Built for adventure with satellite connectivity, rugged design, and up to 42-hour battery life.

OS & AI Updates

All devices ship with iOS, watchOS, and iPadOS 26 featuring the new Liquid Glass UI and subtle AI enhancements like live translation and smart screen suggestions. Bigger AI features are expected next year.

Availability & Pricing